(801) 935-6206

[email protected]

Frequently Asked Questions

We know you have lots of questions, and that’s why we’ve put together this FAQ section — to give you clear answers and help you see how everything works.

Websites

1. How much does a contractor website cost?

Most websites we build for contractors start around $600–$1,200 depending on size and features. It’s a one-time build cost, plus a small monthly fee for hosting, domain, and support.

2. Why do I need a website if I already get work from word of mouth?

Word of mouth is powerful, but homeowners still Google you before calling. A professional site builds instant trust and makes you look more credible than the competition without one. It’s like your online storefront that’s open 24/7.

3. How long does it take to get my website built?

A starter site can be ready in as little as 1–2 weeks. Larger websites with service area pages, booking, or custom features may take 3–4 weeks. We move fast so you can start using it to bring in jobs.

4. What’s included with the website?

Every site we build is mobile & desktop friendly, SEO-ready, 5-Page minimum site and includes Google Maps + SSL security. Higher plans can include chatbots, online booking, and automations that handle leads automatically.

5. Will I own my website, or do I have to rent it?

You’ll fully own your website — it’s built for your business. The only ongoing cost is a small monthly fee for hosting, domain, and support. We don’t lock you into “rented” sites like some marketing companies do.

SEO (Search Engine Optimization)

1. What is SEO and why does it matter for contractors?

SEO (Search Engine Optimization) is how we get your business to show up on Google when people search for services like “concrete driveway near me” or “tile installer in [city].” The higher you rank, the more calls and jobs you get.

2. How long does it take to see results with SEO?

Unlike ads, SEO takes time. Most contractors start to see improvements in 3–6 months, with stronger results building over time. It’s an investment that keeps paying off the longer you stick with it.

3. What’s included in SEO for contractors?

We handle keyword research, service area pages, Google Business Profile optimization, backlinks, and content (like blogs). All of this works together to push your site higher in local search results.

4. Do I still need ads if I’m doing SEO?

Yes — SEO and ads work best together. SEO builds long-term visibility, while ads bring in fast leads. Many contractors run ads to fill their pipeline while SEO builds their steady flow of organic leads.

5. How much does SEO cost?

SEO packages usually start at $600–$1,300/month depending on how competitive your area is and how many service areas you want to target. Think of it like investing in billboard space, except this one shows up right when homeowners are searching for your service.

Facebook & Instagram Ads (Meta ads)

1. How much do I need to spend each month for Facebook/Instagram ads to actually work?

Most contractors see real results when they invest at least $1,500/month in ad spend (~$50/Day). This gives enough budget for Facebook to properly test, optimize, and consistently bring in leads. Spending less is like putting a billboard on a back road — almost nobody sees it.

2. How fast will I start getting leads once the ads are running?

Typically within 1–2 weeks. Facebook needs a little time to “learn” who the right audience is, but once that’s dialed in, the leads start coming in steadily. Some campaigns generate calls within days, but we always recommend giving it a couple of weeks to stabilize.

3. Who will actually see my ads — am I just paying for random clicks?

No — your ads only show to people in your service area who fit the profile of your ideal customer (usually homeowners, specific age ranges, and people interested in home improvement, remodeling, landscaping, concrete, etc.). That way your money isn’t wasted on people who would never hire you.

4. How do I know if the ads are working or if I’m wasting money?

We track everything. You’ll see exactly how many people saw your ad, clicked it, filled out your form, or called you. We also connect your ads directly to our CRM, so every lead is logged and you’ll know which calls and jobs came from your ads.

5. What kind of ads work best for contractors like me?

The best-performing ads are short videos of your actual work (before/after jobs, quick walkthroughs, or customer testimonials). High-quality photos of your projects also do well. Stock images almost never perform — homeowners want to see the real work you do.

Google Ads

1. What are Google Ads and how do they work?

Google Ads put your business at the very top of search results when homeowners look for services like “concrete driveway near me.” You only pay when someone actually clicks your ad. They are the "SPONSORED" links that pop up first when searching.

2. How much should I spend on Google Ads each month?

Most contractors start with $1,500–$3,000/month in ad spend. This gives enough budget to target the right keywords and bring in consistent leads without running out too quickly.

3. How fast will I see results?

Google Ads can start bringing in calls and form fills as soon as they’re live. Unlike SEO, which takes months, ads give instant visibility while SEO builds long-term traffic.

4. What’s included in a Google Ads campaign?

We handle keyword research, ad copy, targeting, and tracking so you know which leads come from your ads. We also monitor performance daily to make sure you’re not wasting money on clicks that won’t turn into jobs.

5. How do I know if my Google Ads are working?

Every call or form lead is tracked. You’ll see exactly how many people clicked, how many converted into leads, and how much each lead costs. That way you know your ad spend is turning into real opportunities.

Media Production

1. What is media production and why do contractors need it?

Media production is creating professional photos and videos of your work. Homeowners trust what they can see, and clean visuals make your business stand out from competitors.

2. What types of media can you create for my business?

We handle before-and-after photos, jobsite videos, testimonials, drone shots, and short social media reels. Everything is designed to help you book more jobs.

3. How do I use the content once it’s made?

Your photos and videos can be used on your website, ads, Google Business Profile, and social media. Great content makes your marketing work harder and builds credibility fast

4. How much does media production cost?

Packages usually range from $500–$2,000 per project, depending on whether you need just photos, video, or both. We also offer monthly retainer options if you want regular content.

5. Why not just use my phone instead of hiring professional media?

Phone shots are fine for quick updates, but professional media grabs attention, builds trust, and makes you look established. Homeowners are more likely to call the contractor who looks polished and reliable.

AI Automations

1. What are AI automations?

AI automations handle the things you don’t have time for — like answering calls, replying to texts, following up with leads, booking appointments, and even sending review requests. It’s like having an assistant that works 24/7.

2. How can automations help my contracting business?

They make sure you never miss a lead. If a homeowner calls while you’re on a job, the AI can reply instantly, confirm their info, and even schedule them in your calendar. That way, you don’t lose business while you’re working.

3. Will customers know it’s AI?

Most people can tell the difference between a robot and a person if the responses are stiff or generic. That’s why we customize the automations with your tone, your services, and natural language so it feels like a real assistant. Even if they realize it’s automated, they’ll appreciate the fast response — and that’s what gets you the lead before they call someone else.

4. How much do automations cost?

Basic setups start at a one-time setup fee ($250–$750) with a small monthly fee ($89–$199) depending on how many features you want (chatbot, calls, texts, reminders, reviews). It’s much cheaper than hiring a full-time receptionist.

5. What if something goes wrong with the automation?

You’ll still have full control. All messages, calls, and appointments go into your dashboard, so you can step in at any time. If there’s ever an issue, we can quickly adjust the system.